Our Company

Charlies Welshpool Coed y Dinas
Our Company

Charlies Groundcare is a part of the Charlies Stores Ltd Group. The company started with two army surplus stores, in Newtown and Welshpool, Powys, before changing direction in 1986. Chris decided to close the Welshpool store in favour of opening in Aberystwyth, and introducing a broader seasonal product range, which reflects our offerings today. Since then the company has gone from strength to strength and has also opened out-of-town stores in Shrewsbury, Queensferry, Carmarthen, a larger store in Aberystwyth, and a flagship garden and country store, Coed-y-dinas, which was originally a grade II working farm for Powys Castle Estate. We have been operating for over 30 years, and have grown immensely during this time but are extremely proud to remain an independent, family run business. Charlies Stores Ltd have recently passed the £40m turnover mark, employing over 400 staff within Shropshire and Mid Wales. We are an established and competitive business but being family run means that our Customer base and our sense of commitment to our sales and service is always at the foremost of our minds, however we maintain a reputation for profit retention and an established base to operate from.Charlies Groundcare is a dedicated part of the business serving the local Groundcare industry and domestic customer alike. We deal in the supply, service and maintenance of machinery in an extensive range of the leading brands such as, John Deere, Charter House, Wessex, Fleming, Stiga GGP, Ifor Williams, Kverneland, Stihl amongst many more. We also are able to source parts and/or repair many of the more obscure makes of machinery out there. Whether it is garden machinery, power tools, professional ground care products or specialist golf equipment, our Customer service is quick reliable and efficient, ensuring that we hold contracts with many Local Authorities and large Commercial businesses. Charlies Groundcare became an established John Deere dealer 10 years ago. As a John Deere dealer we are required to meet the highest standards to retain our dealership status and are inspected regularly, we have been awarded ‘Gold John Deere Dealer Status’ in all areas of our business. We currently cover the whole of Shropshire and Mid wales with our territory for John deere going up in to North Wales and down into south wales slightly. We cover this with 2 x Full times Sales Managers, 2 x Full time Parts and Warranty staff, 9 x Full time mechanics 5 that work both in house and in mobile service vans and 1 administrator. Having out grown our workshop in Newtown we have been granted planning on a new 10,000 square foot purpose built workshop and show room at our Country Store and Garden center premises in Welshpool ware work is due to start this March 2018.

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